Do you know what the most important KPI that accounting firms should be tracking is? A lot of people think it is billable hours, but that couldn’t be further from the truth! In fact, this KPI relies on you NOT using a billable hour system for charging clients!

Learn what the key metric is for anyone who uses value or package based pricing, and why successful tracking of this KPI will help you fix, enhance, or refine your brand marketing message that you put out to clients, and ensure you reach your strategic goals as a business.

If you want to learn more about becoming an Entrepreneurial CPA, check out the rest of The E-CPA Show series, and reach out to @garrettwagner37 to see if you might be a good fit for the Entrepreneurial CPA coaching program. Sometimes, all it takes is a little accountability and nudge from a coach to help push you from where you are, to where you want to be.

Follow @EvolveNowOnline on all social media platforms to stay up to date with the beta website launch!

Evolve Now is a platform designed specifically for the accounting industry, to provide professionals with innovative content that will usher in the future of the profession. Featuring the industry’s top thought leaders, most insightful influencers, and most engaging speakers, Evolve Now looks to provide accountants and CPAs with the knowledge, skills, and coaching necessary to become valuable and relevant advisors of the future.