One of the best ways to become a relevant advisor, trusted professional, and valued industry leader is by getting familiar with a client or prospect’s specific needs. This starts with knowing their industry, through the lingo, key financial benchmarks, and overall ins and outs of the vertical.

In this week’s episode of The Weekly Dive, we jump into the restaurant industry, one that has been severely impacted by the pandemic. We talk about some of the things that you can do to reach out a helping hand, and help those struggling within this industry. Even if you don’t see it right now, there are many ways that CPAs and accounting professionals can provide substantial value to their clients, both at an individual and firm-wide level. Get the insight how by taking the dive.

If you want to get the full report with in-depth details on each area and more, go to Vertical IQ ( and let them know Evolve Now sent you (individuals can use code: evolvenow during check-out) so that you can get the best deal for your firm to get access.

Follow @EvolveNowOnline on all social media platforms to stay up to date with the beta website launch!

Evolve Now is a platform designed specifically for the accounting industry, to provide professionals with innovative content that will usher in the future of the profession. Featuring the industry’s top thought leaders, most insightful influencers, and most engaging speakers, Evolve Now looks to provide accountants and CPAs with the knowledge, skills, and coaching necessary to become valuable and relevant advisors of the future.