There is little point in doing business, trying to become more successful, or making an effort to grow if you aren’t going to consider marketing. Without sales, there is no business, and while there are often teams dedicated to this task, each individual does share responsibility, and leaders absolutely must be involved and aware of the marketing avenues available, in order to ensure a firm’s strategy is in alignment from all areas.

As robotic process automations (RPAs) have become a common implementation by businesses and firms moving into the future, each area of business has seen the benefits. Marketing automation is one of the areas that was early to adopt, however it still takes the right insight and knowledge to know how to properly utilize it. Marketing guru Nick Nappo walks us through what marketing automation means, and how it is relevant for modern leaders in the industry.

To connect with Nick:
Twitter: @HeyNickNappo
IG: @nick_nappo

Follow @EvolveNowOnline on all social media platforms to stay up to date with the beta website launch!

Evolve Now is a platform designed specifically for the accounting industry, to provide professionals with innovative content that will usher in the future of the profession. Featuring the industry’s top thought leaders, most insightful influencers, and most engaging speakers, Evolve Now looks to provide accountants and CPAs with the knowledge, skills, and coaching necessary to become valuable and relevant advisors of the future.