Wouldn’t it be great if you could have a self-sustaining marketing machine that marketed your firm, brought in new business, and then created recurring clients?
That’s what our thought leader and advisory expert Paul Latham, of HaydenRock Solutions, did in order to grow his business (hint: they brought on a marketing pro to help, since accountants usually aren’t the best marketers!)
The keys to building your own marketing machine, as discussed in detail in the video, are: creating the right team, identifying the key targets, debriefing and following up on what is working and what is not, and to learn by doing [and sometimes failing].
On LIFT each week, viewers can #AskPaul anything! Evolve Now’s time traveler, Paul Latham, Principal at Haydenrock Solutions, gives us the answers from the future that we need to become a valued and relevant advisor of the 21st century by answering these critical questions.
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