LIFT: Conscious Leadership

Leadership isn’t easy, and to most accountants, it might feel impossible… but it’s not. Join Paul Latham and special guest Jeffrey Deckman as they take us through Conscious Leadership on a Look Into the Future! On LIFT, viewers can #AskPaul anything! Evolve...

LIFT: Marketing Made Simple

Accounting firm marketing – an impossible task… or is it? It’s time to stay relevant and move past your pain points! Join Paul Latham and special guest Jena Wilson as they take us through Marketing Made Simple on a Look Into the Future! On LIFT, viewers can...

LIFT: Driving Team Performance

A challenge for every firm, no matter the size, is getting the team to work on the same page. Join Paul as he takes us through Driving Team Performance, on a Look Into the Future! On LIFT, viewers can #AskPaul anything! Evolve Now’s time traveler, Paul Latham,...

LIFT: Firing Clients, the Right Way

Not everybody should be your client, so how should you decide which clients to keep, and more importantly, what is the right way to fire a client? Join Paul as he takes us through Firing Clients, The Right Way on a Look Into the Future! On LIFT, viewers can #AskPaul...

LIFT: Overcoming Mistakes

Nobody’s perfect, everyone makes mistakes. So how should you interact with your clients when something doesn’t go as planned? Join Paul as he takes us through Overcoming Mistakes on a Look Into the Future! Missed the episode Building Client Goodwill? Click...

LIFT: Building Client Goodwill

Everyone makes mistakes! But your client’s response to those mistakes can be impacted by the little things you do every day. Join Paul as he takes us through Building Client Goodwill on A Look Into the Future! On LIFT each week, viewers can #AskPaul anything!...

LIFT: Push and Pull in Action

You’ve heard of the push-pull approach, but what does it look like in practice? Join Paul as he takes us through Push and Pull in Action! Missed Marketing Push and Client Pull? Click here to watch now: bit.ly/3KQRyho On LIFT, viewers can #AskPaul anything! Evolve...

Marketing Push and Client Pull

How do you show proactivity, while controlling the narrative and your brand? Join Paul as he takes us through marketing push, and client pull! On LIFT each week, viewers can #AskPaul anything! Evolve Now’s time traveler, Paul Latham, Principal at Haydenrock...

The Great Resignation

Facing a staffing shortage? Finding it difficult to attract new talent? Trouble keeping current talent? Let’s find out about the “Great Resignation!” On LIFT each week, viewers can #AskPaul anything! Evolve Now’s time traveler, Paul Latham, Principal at...

LIFT: Career Ladder Done Right

Thinking about moving up the ladder? Join Paul as he takes us on a journey to explore the ins and outs of climbing the career ladder, and its benefits to both companies and employees! On LIFT each week, viewers can #AskPaul anything! Evolve Now’s time traveler,...

LIFT: Trends 2022

Curious about the upcoming trends for 2022 in the accounting world? Join Paul as he takes us through these upcoming trends! On LIFT each week, viewers can #AskPaul anything! Evolve Now’s time traveler, Paul Latham, Principal at Haydenrock Solutions, gives us the...

LIFT: Going Virtual

Let’s hear from our time traveler, Paul, as he dives into the hottest topic lately: Going virtual. Many firms went virtual during the pandemic – but what if we made virtual the norm? On LIFT each week, viewers can #AskPaul anything! Evolve Now’s time traveler,...

LIFT: Getting Over The Hump

So you know you want to make a change to become more forward looking, proactive, and advisory oriented, but you’re stuck because there’s so much reactive and backwards looking work that needs to get done… so what do you do to get over the hump? Paul Latham takes us...

LIFT: The Three Keys to Changing Behavior

WOW! What a mini-series it’s been on Changing Behavior here on LIFT. This icing on the cake episode gives us the recap and key takeaways from this mini series, and includes a fun personal epiphany moment story from Paul himself. Don’t wait until you have to go to the...

LIFT: Changing Behavior Inside the Firm

Have you ever tried brushing your teeth with your opposite hand? It’s difficult, and take a lot of focus, but that is what is necessary to do something you are not accustomed to doing. To move from a backward looking to a forward looking accountant, you have to...