LIFT: Looking Back

We’re flipping the script! Taking a journey back in time with the expert, to dive into the surprising differences between the US and UK accounting space. Join Paul as he takes us through, Looking Back, on a Look Into the Future! On LIFT, viewers can #AskPaul...

Marketing Push and Client Pull

How do you show proactivity, while controlling the narrative and your brand? Join Paul as he takes us through marketing push, and client pull! On LIFT each week, viewers can #AskPaul anything! Evolve Now’s time traveler, Paul Latham, Principal at Haydenrock...

LIFT: Changing Behavior Inside the Firm

Have you ever tried brushing your teeth with your opposite hand? It’s difficult, and take a lot of focus, but that is what is necessary to do something you are not accustomed to doing. To move from a backward looking to a forward looking accountant, you have to...